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hello@deliveryedge.co Miami, FL · US & Canada
DELIVERY PERFORMANCE SPECIALIST

MORE ORDERS.faster.

Already on Uber Eats and DoorDash, launching from scratch, or ready to enter delivery. Bad photos, a messy menu, and no platform strategy cost restaurants thousands every month. We build all three.

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REAL CLIENT RESULTS
ORDERS / DAY
0
↑ +42%
Better rank + faster accept times
AVG ORDER
$0
↑ +50%
Bundles + smart upsells
RANKING
#0
↑ from #52
All algorithm signals optimized
REVENUE / MO
$0
↑ +75%
The compound effect of all 5 pillars
CLICK RATE. LAST 30 DAYS
1.8% → 5.2%
SIGNALS WE OPTIMIZE typical lift
Photo CTR
1.8%→5.2%
Menu conversion
11%→22%
Avg order value
$18→$27
Platform rank
#52→#3
Repeat orders
9%→21%
WHERE ARE YOU?

Three paths. One operator.

01 Optimization
Already on platforms

You're on Uber Eats or DoorDash but orders aren't moving. We audit, optimize, and rebuild what's not working.

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02 Most popular
Launching from scratch

A new concept ready to deploy delivery-first. We build the menu, the visuals, the strategy — you go live.

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03 Onboarding
Not on apps yet

An existing restaurant ready to add delivery as a real revenue line. We onboard you the right way, from day one.

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MENU ENGINEERING
PHOTO OPTIMIZATION
PLATFORM RANKING
PROMO STRATEGY
GHOST KITCHEN LAUNCH
REVENUE GROWTH
MENU ENGINEERING
PHOTO OPTIMIZATION
PLATFORM RANKING
PROMO STRATEGY
+189%
Click rate
after photo fix
+50%
Higher avg
order value
#1
Ghost kitchen
ranking reached
4
Concepts run
US & Canada
THE PROBLEM

DELIVERY APPS
ARE
brutal.

OPTIMIZED FOR
Uber Eats
DoorDash

Most restaurants leave thousands on the table every single month, not because of bad food, but because of bad platform execution. Hover each problem to see the real cost.

01
PHOTOS

Bad or missing photos are killing your click rate.

On a delivery app, you have 1.2 seconds to stop the scroll. A weak photo means the customer clicks the next option. There are always 30,000 others.

Estimated monthly loss −$2,400
1.8% click rate
02
MENU

A disorganized menu destroys average order value.

No hero product. No logical order. No upsell logic. Customers order less, leave confused, and never come back.

Estimated monthly loss −$1,800
No hero product
03
ALGORITHM

No platform strategy means no visibility.

Uber Eats and DoorDash have algorithms. Without knowing the rules, you're invisible, ranking below competitors with worse food.

Estimated monthly loss −$3,200
RANK #52 of 127 restaurants
04
$ PROMOS

Wrong promotions quietly destroy your margins.

The wrong promo costs more than it earns. Most operators run discounts with negative ROI. Platform promo logic is counterintuitive.

Estimated monthly loss −$1,500
Revenue Loss
TOTAL ESTIMATED MONTHLY LOSS
−$8,900

For a restaurant doing $20K/month on delivery. That's $107,000/year left on the table, without optimization.

REAL RESULTS

SAME BURGER.
Different numbers.

Your photo is your entire storefront on delivery apps. Here's what happens when you stop treating it like an Instagram post and start treating it like a weapon.

DRAG TO COMPARE
Burger before
BEFORE
1.8%CTR $18AVG #52RANK
Burger after
AFTER
5.2%CTR $27AVG #3RANK
CASE STUDY

TITO'S Kitchen.

Launched in Canada in 2022. Excellent product. Platform presence that didn't do it justice. Here's what we changed.

DRAG TO COMPARE
After Before
BEFORE
AFTER
TITO'S KITCHEN, 2022 → NOW

From unknown to #1 ranked.

Tito's Kitchen had the food down. What it didn't have was platform presence. We rebuilt the menu structure from the ground up, redid every photo, created a bundle strategy, and optimized for the Uber Eats algorithm.

The result wasn't luck. It was systematic optimization, the same system we now apply for other operators.

×3
Click rate
+$10
Avg order
#1
Platform rank
+75%
Monthly revenue
WHAT WE DO

FIVE PILLARS.
Everything changes.

We don't do everything. We do five specific things, and we do them better than anyone because we've lived them for 6+ years on our own restaurants.

PILLAR 01. MENU ENGINEERING

Your menu is a map.
We make it lead to the sale.

Category structure, item ordering, hero product placement, naming, descriptions, upsells and bundle logic. Your menu guides the customer and maximizes order value.

  • → Category structure & hierarchy
  • → Hero product placement strategy
  • → Item naming & craving-triggers
  • → Upsell & bundle logic
  • → Description copywriting
TYPICAL RESULT +$4 avg order
BEFORE
Menu
Food
🍔
Cheeseburger
$11.99
🍗
Chicken Wings
$10.99
🥗
Salad
$9.99
🍟
Fries
$4.99
🥤
Drink
$2.99
✗ No hero product
✗ No descriptions
✗ No upsells
AFTER
MUST-TRY MENU
🔥 BESTSELLERS
SPICY LOVER 🌶️
Double-stacked beef, jalapeños, sriracha mayo
$16.99 $18.99
HERO
+ COMBO UPSELL
Add fries + drink for $3
SAVE $4
✓ Hero product highlighted
✓ Craving descriptions
✓ Combo upsell logic
PILLAR 02. PHOTO STRATEGY

Your banner is
your storefront.

On Uber Eats and DoorDash, your hero banner is literally the first thing customers see, before they even click. It's what makes them scroll or stop. We design hero banners and menu photos that sell. Not decorate.

  • → Hero banner creation (the #1 lever)
  • → AI-optimized food photography
  • → Platform-specific formatting
  • → Thumbnail conversion optimization
  • → Full photography style guide
TYPICAL RESULT +189% click rate
PILLAR 03. PRICING & PROMOTIONS

The right promo doubles.
The wrong one destroys.

The right promotion can double your volume. The wrong one destroys your margin. We build promotion logic that grows revenue, not just orders.

  • → Margin analysis per item
  • → Promo ROI modeling
  • → Bundle & combo pricing
  • → Peak-time dynamic strategy
  • → Platform-funded promo optimization
TYPICAL RESULT +35% margin
YOUR $20 ORDER. WHERE THE MONEY GOES
Commission
30%
Food cost
32%
Labor
22%
You
$2.40
IMPACT OF EACH STRATEGY
✗
"20% off everything"
Typical mistake
−$1.60
→
"$5 off $30+"
AOV threshold
+$2.80
✓
Bundle upsell
Our strategy
+$4.20
+$1.80
extra margin per order
vs. discount approach
PILLAR 04. PLATFORM OPTIMIZATION

Rank higher.
Convert better.

Uber Eats and DoorDash have algorithms. We know them, because we operate under them every day on our own restaurants. Rank higher. Convert better.

  • → Algorithm signal optimization
  • → Badge & visibility strategy
  • → Rating & review protocol
  • → Accept time & fulfillment scoring
  • → Dashboard health audit
TYPICAL RESULT #52 → #3 rank
#52
Invisible
↓ WITH OPTIMIZATION ↓
#3
Top results
Uber Eats DoorDash
PILLAR 05. CONCEPT LAUNCH

Launching new?
We build the full foundation.

Launching a new ghost kitchen or delivery brand from scratch? We build the full foundation before your first order. No months of trial and error.

  • → Brand positioning & concept
  • → Full menu built from scratch
  • → Photo library & visuals
  • → Platform setup A to Z
  • → Go-to-market playbook
TYPICAL RESULT Launch in 14 days
01
Brand & Concept
Day 1-3
02
Menu Engineering
Day 4-7
03
Photos & Visuals
Day 8-10
04
Platform Setup
Day 11-13
🚀
GO LIVE
Day 14
HONEST SCOPE

SPECIALIST.
Not magician.

DeliveryEdge optimizes the platform layer with surgical precision. But platform optimization can't fix slow prep times, inconsistent food quality, or missing marketing. Here's exactly where my work ends and yours begins.

WHAT I DELIVER

The platform advantage

  • Menu rebuild — full structure, combos, copy, pricing strategy
  • AI-generated photos — hero and item shots via premium AI tools (no shoots)
  • Banner & visual assets — cover images, hero banners, brand visuals
  • Algorithm & ranking strategy — CTR, conversion, completion rate, category positioning
  • Promo & launch playbook — 30-day cadence, retention triggers, win-backs
WHAT YOU OWN

The fundamentals

  • Applying changes on the apps — I provide step-by-step guides; you apply on your accounts
  • Account setup & commissions — I don't access accounts or negotiate platform fees
  • Food quality & prep times — consistency, accuracy, under 15 min order-to-ready
  • Local marketing & ads — Meta, TikTok, IG ads in your delivery zone
  • Influencer & organic content — food creators, owner-led IG, TikTok presence
If the food is good and the kitchen runs tight, my work compounds. If those are broken, no amount of menu engineering saves it. That's the deal. — TITO PETIT, FOUNDER
PRICING

FIXED. Fair.
NO SURPRISES.

One engagement. One price. No retainers, no monthly fees, no hidden costs. Pick the tier that matches where you are right now.

YOUR POTENTIAL

See what extra revenue
looks like for you.

Tell us your current numbers. We'll show you realistic extra revenue, based on what we typically improve on click rate and average order value.

500 orders / mo
100 2,000
$20 / order
$12 $45
YOUR CURRENT REVENUE $10,000 / mo
AFTER OPTIMIZATION
MORE ORDERS +125 orders
500 → 625 +25%
HIGHER AVG ORDER +$3
$20 → $23 +15%
EXTRA REVENUE PER MONTH
+$4,375
= +$52,500 per year
* Based on typical improvements: +25% orders (rank + photos), +15% AOV (menu + upsells). Results depend on food quality, prep times, and your marketing. See what's mine and what's yours →
TIER 01. AUDIT
The Diagnostic

Full audit of your delivery setup. You get the report. You execute yourself.

$800
Fixed price · One-time delivery
WHAT YOU GET
  • Complete listing audit (Uber Eats + DoorDash)
  • Photo, menu & ranking diagnostic
  • Local market & competition analysis
  • Prioritized action plan (15-25 page report)
  • 1 strategy call to walk through findings
BEST FOR: Operators who want clarity before investing in a full rebuild
Get my audit →
MOST POPULAR
TIER 02. REBUILD
Audit + Rebuild

The full diagnostic plus a complete rebuild of your menu, photos, and strategy. You apply it on the apps.

$1,200
Fixed price · One-time delivery
WHAT YOU GET
  • Everything in Tier 1
  • Full menu rebuild (structure, combos, copy, pricing)
  • AI-generated hero photos (8-10 main items)
  • Banner & cover image redesign
  • 30-day promo & algorithm strategy
  • 2 calls + implementation guide
BEST FOR: Existing restaurants & ghost kitchens needing fast, tactical fixes
Get my rebuild →
TIER 03. LAUNCH PACKAGE
Brand From Zero

Full delivery brand built from scratch. New concept, new ghost kitchen, or existing restaurant entering delivery. Everything you need to go live.

$1,800
Fixed price · One-time delivery
WHAT YOU GET
  • Brand naming & positioning (if not defined)
  • Full menu architecture from scratch + pricing strategy
  • AI photos for the entire menu (not just hero items)
  • Banners + visual brand assets
  • Mini brand book (colors, fonts, voice)
  • Launch promo + 14-day algorithm playbook
  • 2 calls + step-by-step launch guide
BEST FOR: New brands launching from zero, new ghost kitchens, restaurants entering delivery for the first time
Build my brand →

A few honest things about every tier: You apply the deliverables on Uber Eats and DoorDash yourself (I provide step-by-step guidance, but I don't access your accounts). Photos are AI-generated using premium tools, not professional shoots. I don't negotiate platform commissions or set up your accounts. See full scope →

ABOUT

NOT A CONSULTANT.
An operator.

"

I've been running ghost kitchens and restaurants for 6+ years across Canada and the US. Every system I sell is one I've used on my own money, my own kitchens, every single day.

- Baptiste Petit, Founder
6+
YEARS OPERATING
4
BRANDS LAUNCHED
2
COUNTRIES
#1
RANKING ACHIEVED
← tap any year to explore →
BUILT 01 concept
THE BEGINNING

Started in Canada

Began analyzing delivery platforms from the inside. While most operators were guessing, we were already understanding how the algorithm worked.

REACHED #1 on platform
FIRST LAUNCH

Brick'n'Cheese launches

First delivery-first concept built from zero. Tested everything. Built the systems that actually work at scale.

🏆 #1 ranked ghost kitchen on platform
EXPANDED 2 markets
EXPANSION

Tito's Kitchen launches

Second concept launched. Applied all learnings, stronger positioning and faster results from day one. Expanded to the United States.

OPERATING 04 brands
→ DELIVERYEDGE LAUNCHES

4 concepts. Worldwide.

Operating 4 restaurant concepts across cities in the US and Canada. Now making our systems available to other operators worldwide.

Tito's Kitchen Brick'n'Cheese Chick'n'Crunch Halal Smash BRGR
WE OPTIMIZE RESTAURANTS ON
Uber Eats
UBER EATS
DoorDash
DOORDASH
+
MANY MORE
FAQ

Questions?
Answered.

Everything restaurants usually ask before booking. If something's missing, email us directly.

01 How fast will I see results after working with you? +
Most of the work takes 7-14 days to deliver. Once implemented, you'll typically see movement on platform metrics within the first 2-3 weeks, click rate and average order value usually move first, ranking follows within 30-60 days.
02 Do you work with restaurants outside the US and Canada? +
Yes. Uber Eats and DoorDash algorithms work the same way globally. We work with restaurants in any country where these platforms operate. Everything is delivered remotely.
03 What if my restaurant is brand new and not launched yet? +
Tier 3 (Launch Package) is built for this. We handle everything from concept to launch, menu, photos, platform setup, positioning. You avoid 6 months of trial and error.
04 Can you guarantee specific revenue numbers? +
No, and anyone who promises specific numbers on delivery platforms is lying. What we guarantee is that every recommendation comes from systems we actually run daily on our own restaurants, not theoretical frameworks.
05 How is this different from hiring a regular marketing agency? +
We're not marketers. We're operators. We've run 4 restaurant concepts across the US and Canada for 6+ years. We know these platforms because we live on them, not because we read about them.
06 What do you need from me to get started? +
Access to your Uber Eats and DoorDash dashboards (read-only is fine), your current menu, and a 30-minute kickoff call. That's it. We handle the rest.
07 How do payments work? +
50% deposit upfront, 50% on delivery. Stripe invoice. That way neither side takes all the risk. The deposit model also makes the service accessible if cash flow is tight.
08 What if the service doesn't work for my restaurant? +
On our first free call, we'll tell you straight if your food quality is the problem, because no optimization fixes that. If you have a good product with weak platform execution, this works. Every time.
INSIGHTS

Field notes
from 6+ years.

VIEW ALL →
#52 #3 RANK ↑
ALGORITHM 8 MIN READ

The Uber Eats algorithm in 2026: what actually moves the needle.

After testing the platform for 6 years across 4 restaurants, here's what we've learned about what really drives ranking, beyond the usual advice you'll read online.

Read article →
1.8% CTR → 5.2% CTR PHOTO IMPACT
PHOTOS 6 MIN READ

Why your food photos are killing your click rate.

Read →
$20 ORDER BREAKDOWN 30% 32% 22% 12% YOU $2.40 AFTER 20% OFF: −$1.60 / ORDER
PROMOS 7 MIN READ

The promo trap: discounts that quietly destroy margins.

Read →

READY TO GET
More orders?

Free 30-minute strategy call. No commitment, no pitch. We look at what's costing you orders, and what it's worth.

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